Accelerate Your Business’ Internet Marketing Success with P.T.A.
There are very few authors, speakers, or businesses that can be successful without using the Internet as part of their marketing plan. However, while most folks use the Internet for their personal needs, many have little idea how they can become more profitable using it for their products or services.
Like many others, you may find the Internet overwhelming and have little concept where you should start in the whole process.
The process for Internet marketing success is almost exactly the same for every business, author or speaker, and hasn’t changed in almost 15 years! Where most people feel confused is that most of the resources educating you on a particular strategy in the Internet marketing process spend no time at all explaining how that particular strategy fits into the rest of the process.
Avoid getting caught up on an individual strategy or tactic until you have identified your P.T.A., the basic steps you need to find success on the Internet:
P: Plug-In
Identify where you are in the Internet marketing process and “plug-in” to the process. Is this your first experience with Internet marketing? Or do you have some knowledge, but can’t seem to tie it all together? If you can identify where you fit into the process, you will be better able to plug in to those tools and resources that you need to succeed.
T: Team-Up
The next step is key to success for speakers, authors, and small business owners to succeed, and that is to find a team that will help you implement the process. Unless your profession is actually Internet marketer, you are better suited working at what you do best, not sitting at the computer trying to get a degree in Internet marketing. And most people’s strategy of hiring a random website designer from Craigslist or oversees just because they don’t cost much rarely works.
Your aim is to find outsourced help that takes time to learn about your situation and needs, as well as demonstrates a high level of knowledge of all areas of Internet marketing. You need to start now to form a devoted team that will be at your side for years to come to help you with technical challenges and smart, calculated Internet marketing planning for your business or service.
A: Accelerate
Just having a website without a full knowledge of the Internet marketing process will result in never being able to fully realize the last step by accelerating your strategies to success. Learning a few strategies or techniques will only cause to confuse you until you have plugged into where you are in the overall process, and found resources and team members able to lead you to success. Once you have done that, your business success from the Internet will start to fly.
Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years. He specializes in Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.
Tags: author, internet marketing, online marketing, sales and marketing, small business, speaker, website marketing